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Author: Lauren Brook

TikTok: If you can’t beat ‘em, join ‘em
Social Media / May 27, 2020

TikTok: If you can’t beat ‘em, join ‘em

As the world plunged into lockdown, downloads of the TikTok app were surpassing that of social media giants Facebook and Instagram, reaching 315 million installs in Q1 of 2020. People love it, people hate it, and lots of us just don’t get it – so why is it so popular? And could it be the platform your business is crying…

Let’s Get Flexible, Flexible. I Wanna Get Flexible…
The Inside Story / March 30, 2020

Let’s Get Flexible, Flexible. I Wanna Get Flexible…

As we all start to adjust to this new existence, with schools, offices, shops and restaurants closed and worldwide lockdowns in full force, our ability to do our jobs and run our businesses from home has come into sharp focus for many of us. Where once, flexible working was considered a luxury, it is now an essential part of keeping…

Women in AV: Unconscious Biases, Mentorship and Being a Total Badass
The Inside Story / February 20, 2020

Women in AV: Unconscious Biases, Mentorship and Being a Total Badass

When I fell into the pro audio industry just a few months ago, I knew that it was important for me to find likeminded women who I could relate to and learn from. As much as I like and respect my male counterparts, there really is nothing like being surrounded by badass women – women who are achieving amazing things,…

Changing Industries and How to Make it Work for You
The Inside Story / February 6, 2020

Changing Industries and How to Make it Work for You

From drinking until 5am with Argentinian accountants, to coordinating marketing and PR at the Edinburgh Festival Fringe and organising international real estate conferences, I’ve explored my fair share of industries. When I first joined the team at The Inside Story, I had no experience of the pro audio industry whatsoever – but what I did have was an existing working…

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