Author: Mike Rodel

The slipper, a work shoe?
The Inside Story / March 26, 2020

The slipper, a work shoe?

As many of us are now working from home, we’re all learning to be innovative and problem solve familiar challenges in entirely new ways.  Whether it’s communication with teams and colleagues, sharing files and data or accessing secure portals, businesses and their people are overcoming difficulties and learning how to do things differently.   This experience of long-term working from home will change the modern…

LinkedIn update: Introducing “Featured”
Digital Marketing / February 19, 2020

LinkedIn update: Introducing “Featured”

A highly anticipated new function has started to roll out across LinkedIn users, called Featured. The new section sits on your profile page and allows you to feature different types of content, helping you showcase your experience, skills, portfolio and more.  You will be able to add any post you’ve made, published article, external links to your website/portfolio, and upload…

What is the difference between organic and paid social media?
Digital Marketing, Social Media / February 5, 2020

What is the difference between organic and paid social media?

Social media is a fantastic way to reach audiences that care about your subject. Whilst there are many different strategies with varying complexity that you can deploy, fundamentally the core principles are whether you do this organically or through paid advertising. So what are the differences between the two and how do you make them work? Organic You’ve got to…

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