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Clever marketing ploy or just lost the plot?

We love a clever marketing campaign, and it can often be said that it might seem like we’ve lost the plot with some of the ideas that are suggested (here’s looking at you Barney, trying to promote audio products down a dry ski slope and wacky races on air boats

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Who are influencers?

Influencers, they’re not who you think they are

When someone says “Influencer”, most people have quite similar thoughts of who those people are. They have millions of followers. They’re dancing on TikTok. They don’t #ad when they should. They’re a bit annoying. They’re expensive. There are valid reasons why these stereotypes exist. For a long time, influencers were

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Clever marketing ploy or just lost the plot?

We love a clever marketing campaign, and it can often be said that it might seem like we’ve lost the plot with some of the ideas that are suggested (here’s looking at you Barney, trying to promote audio products down a dry ski slope and wacky races on air boats

Read More »

Electro-Voice EVERSE 8 video production

Electro-Voice creates renowned audio solutions that range from installed speakers through to arena level line arrays. Although the brand has a wide selection of portable PA systems, it did not have any small, powered speaker systems. This changed with the release of the EVERSE 8. The Inside Story was asked to

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