The Inside Story Blog

Finding the right humans
The Inside Story / February 17, 2020

Finding the right humans

In the first two months of 2020, we have experienced a pair of epic road trips to reach the two most important trade shows in the AV industry, NAMM and ISE. While the shows were both fantastic, the real joy came from the road trips themselves, largely thanks to the ridiculous people I’m fortunate enough to work with. Finding the…

Changing Industries and How to Make it Work for You
The Inside Story / February 6, 2020

Changing Industries and How to Make it Work for You

From drinking until 5am with Argentinian accountants, to coordinating marketing and PR at the Edinburgh Festival Fringe and organising international real estate conferences, I’ve explored my fair share of industries. When I first joined the team at The Inside Story, I had no experience of the pro audio industry whatsoever – but what I did have was an existing working…

Short-form versus long-form storytelling
PR & Media / February 5, 2020

Short-form versus long-form storytelling

One of the challenges I often come up against is the need to switch between short-form and long-form storytelling. This week for example, I have written the content for one client’s newsletters, where each article needs to be under 100 words and then jumped straight over to a feature story for a different client which was closer to 1,000. Both…

What is the difference between organic and paid social media?
Digital Marketing, Social Media / February 5, 2020

What is the difference between organic and paid social media?

Social media is a fantastic way to reach audiences that care about your subject. Whilst there are many different strategies with varying complexity that you can deploy, fundamentally the core principles are whether you do this organically or through paid advertising. So what are the differences between the two and how do you make them work? Organic You’ve got to…

The Inside Story's Top Five Trade Show Tips!
The Inside Story / February 4, 2020

The Inside Story's Top Five Trade Show Tips!

Perhaps more than in most industries, the people of professional audio really know how to get the most out of a party. This fact becomes particularly true at trade shows. No matter where on the planet you happen to find yourself, if you’re attending a pro audio flavoured exhibition then there’s a good chance you’ll either be sinking a drink,…

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