Month: <span>February 2020</span>

Women in AV: Unconscious Biases, Mentorship and Being a Total Badass
The Inside Story / February 20, 2020

Women in AV: Unconscious Biases, Mentorship and Being a Total Badass

When I fell into the pro audio industry just a few months ago, I knew that it was important for me to find likeminded women who I could relate to and learn from. As much as I like and respect my male counterparts, there really is nothing like being surrounded by badass women – women who are achieving amazing things,…

LinkedIn update: Introducing “Featured”
Digital Marketing / February 19, 2020

LinkedIn update: Introducing “Featured”

A highly anticipated new function has started to roll out across LinkedIn users, called Featured. The new section sits on your profile page and allows you to feature different types of content, helping you showcase your experience, skills, portfolio and more.  You will be able to add any post you’ve made, published article, external links to your website/portfolio, and upload…

Finding the right humans
The Inside Story / February 17, 2020

Finding the right humans

In the first two months of 2020, we have experienced a pair of epic road trips to reach the two most important trade shows in the AV industry, NAMM and ISE. While the shows were both fantastic, the real joy came from the road trips themselves, largely thanks to the ridiculous people I’m fortunate enough to work with. Finding the…

Short-form versus long-form storytelling
PR & Media / February 5, 2020

Short-form versus long-form storytelling

One of the challenges I often come up against is the need to switch between short-form and long-form storytelling. This week for example, I have written the content for one client’s newsletters, where each article needs to be under 100 words and then jumped straight over to a feature story for a different client which was closer to 1,000. Both…

The Inside Story’s Top Five Trade Show Tips!
The Inside Story / February 4, 2020

The Inside Story’s Top Five Trade Show Tips!

Perhaps more than in most industries, the people of professional audio really know how to get the most out of a party. This fact becomes particularly true at trade shows. No matter where on the planet you happen to find yourself, if you’re attending a pro audio flavoured exhibition then there’s a good chance you’ll either be sinking a drink,…

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