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The De-Influencing Trend – meeting the demands for authenticity or just another way to influence?

There is a growing number of influencers choosing to create content not telling people what to buy, but what not to buy. This is a trend that’s growing, with over 300 million views on #deinfluencing on TikTok as of 7th March 2023. Why is the de-influencing trend happening? There are a few reasons why this trend …

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Celebrities and Crypto take the Field: A Look at this Year’s Super Bowl Advertisements

The Super Bowl is this weekend and as we all know by now, this is considered to be more than a sports game – it’s a cultural phenomenon. Millions of people will be tuning in not just for the Philadelphia Eagles vs Kansas City Chiefs but also for the highly anticipated half time show and …

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Samsung’s Epic Push: A Bold Move or a Marketing Miss?

Samsung’s newest ad push by Wieden+Kennedy is creating some buzz in the marketing world right now. Now, you may well be thinking, “Another tech ad? Who cares?” Bare with me…this one’s a little different. Samsung and Wieden+Kennedy have teamed up to create a new marketing campaign called “Share the Epic.” The goal of this campaign …

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AI generated picture of Bob Ross

The death of art, long live content! A conversation around AI image generation

I’m sure that we’ve all seen the latest round of social avatars springing up on Instagram and Facebook. The source of this has been the app Lensa, created by Prisma Labs, the company that brought us another app, Prisma, around 4 years ago and allowed us to turn our selfies into watercolours and our pet …

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Who are influencers?

Influencers, they’re not who you think they are

When someone says “Influencer”, most people have quite similar thoughts of who those people are. They have millions of followers. They’re dancing on TikTok. They don’t #ad when they should. They’re a bit annoying. They’re expensive. There are valid reasons why these stereotypes exist. For a long time, influencers were these unreachable, 1M+ accounts, that …

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