Digital Marketing

Week one at The Inside Story
Digital Marketing, The Inside Story / March 12, 2020

Week one at The Inside Story

I wasn’t really looking for a job when I applied to The Inside Story, I just sent my CV in as a spur of the moment “why not”. When they came back and said they wanted to interview me, I wasn’t expecting it so I shrugged my shoulders and agreed to meet them the following Wednesday. On the day of…

LinkedIn update: Introducing “Featured”
Digital Marketing / February 19, 2020

LinkedIn update: Introducing “Featured”

A highly anticipated new function has started to roll out across LinkedIn users, called Featured. The new section sits on your profile page and allows you to feature different types of content, helping you showcase your experience, skills, portfolio and more.  You will be able to add any post you’ve made, published article, external links to your website/portfolio, and upload…

What is the difference between organic and paid social media?
Digital Marketing, Social Media / February 5, 2020

What is the difference between organic and paid social media?

Social media is a fantastic way to reach audiences that care about your subject. Whilst there are many different strategies with varying complexity that you can deploy, fundamentally the core principles are whether you do this organically or through paid advertising. So what are the differences between the two and how do you make them work? Organic You’ve got to…

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