PR & Media

Pro Sound News Europe – the sudden end of an era
PR & Media / April 1, 2020

Pro Sound News Europe – the sudden end of an era

I’m very sorry to write that one of the industry’s most influential and important titles is no more. It’s a sad day indeed when an industry journal as respected as Pro Sound News Europe has closed down. PSNE, as the magazine was commonly known, was always an exercise in celebrating an industry that works hard, plays hard, wakes up with…

Surviving Covid-19 and making yourself herd
PR & Media, The Inside Story / March 26, 2020

Surviving Covid-19 and making yourself herd

As I write this, there’s a theory bouncing around social media that alongside the usual symptoms of Covid-19 – those being, of course, a high fever, a dry cough and an extraordinary loss of income – the novel coronavirus which is currently causing more damage to the world than even Donald Trump could dream of also distorts the sufferer’s sense…

Short-form versus long-form storytelling
PR & Media / February 5, 2020

Short-form versus long-form storytelling

One of the challenges I often come up against is the need to switch between short-form and long-form storytelling. This week for example, I have written the content for one client’s newsletters, where each article needs to be under 100 words and then jumped straight over to a feature story for a different client which was closer to 1,000. Both…

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