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Social Media

Polls have arrived on LinkedIn
Social Media, The Inside Story / June 5, 2020

Polls have arrived on LinkedIn

It’s always exciting when a new feature, especially one you’ve hoped would happen, finally arrives on a social media platform. LinkedIn has introduced polls, which is great news. They work in a similar way to Facebook Polls, the main differences being you can have up to 4 options vs Facebook’s 2, and you’re unable to add an image to an…

TikTok: If you can’t beat ‘em, join ‘em
Social Media / May 27, 2020

TikTok: If you can’t beat ‘em, join ‘em

As the world plunged into lockdown, downloads of the TikTok app were surpassing that of social media giants Facebook and Instagram, reaching 315 million installs in Q1 of 2020. People love it, people hate it, and lots of us just don’t get it – so why is it so popular? And could it be the platform your business is crying…

What is the difference between organic and paid social media?
Digital Marketing, Social Media / February 5, 2020

What is the difference between organic and paid social media?

Social media is a fantastic way to reach audiences that care about your subject. Whilst there are many different strategies with varying complexity that you can deploy, fundamentally the core principles are whether you do this organically or through paid advertising. So what are the differences between the two and how do you make them work? Organic You’ve got to…

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