Live Streaming Make Music Day UK 2019
An annual celebration of music making that takes place every June 21st, Make Music Day showcases the power of live music to bring together communities both in person and online. For the 2019 edition of Make Music Day UK, The Inside Story was commissioned to provide live streaming services for the showcase London concert.
The flagship outdoor show took place at London’s The Scoop, located beside Tower Bridge, where a capacity crowd danced to bands including THePETEBOX, Kinetika Bloco, Hotsteppas and up-and-coming reggae punk four piece Smiley and the Underclass. The event was part of London Bridge City’s summer-long Summer by the River festival.
The Inside Story was asked to livestream the London event via the Make Music Day UK Facebook channel as well as being included within a coordinated livestream effort from countries across the globe. Planning and implementation was handed fully to the our video team.
Creation of assets
The London event was located at ‘The Scoop’ outside the London Mayoral Offices; an open-air, riverside venue without reliable Wi-Fi or hardwired LAN connections. After scouting the area to check Wi-Fi connections within reach of the Mayoral Offices, it was decided that our best option was to use our LiveU Solo, which offers a bonded internet connection via two 4G connections. Using the LiveU Solo as our backbone, we used a Roland V-1HD via HDMI as an AV switch, with the ability to run lower thirds and information screens as overlays, as well as two camera sources.
Audio was a mixture of live micing using an XY matched pair of mics and a feed straight from the mixing desk, to ensure capture of both the crowd as well as the clarity of performances.
The day was split into 2 and pre-programmed via Facebook, so that the event could be publicised through Facebook advertising. We had to be very careful of broadcasting DJ sets between performances however, as Facebook has notoriously sensitive DRM.
The four-hour stream was completed and received much acclaim, with an estimated audience of 300,000 people across all performances. Despite dealing with difficulties such as the possibility of signal dropout in a high demand bandwidth area, and the nature of live performances to shift in schedule, The Inside Story team delivered a professional and reliable stream for the London flagship event.