When Stage Audio Works wanted to spread the news about a big project it had supplied at Cape Town’s Die Bron Church, it turned to The Inside Story.
South African distributor and projects company, Stage Audio Works, has been supplying and delivering amazing projects for many years and wanted to share some of its success stories with the wider industry. It approached The Inside Story to write and distribute press releases about its work to help raise its international profile.
The Inside Story worked with the company to identify potential success stories that would generate interest from the wider industry. One of these was Die Bron Church in Cape Town, where the company supplied the full audio, visual and lighting solution and worked with a local systems integrator to install it.
Through a series of interviews conducted with those involved in the project, The Inside Story created a release that condensed the story of the project into a concise and compelling press release. This was then distributed to a bespoke list of international B2B press.
The release reached key press locally and internationally, ensuring that Stage Audio Works received the coverage it was looking for. This included local titles, such as E-Tech Africa and Pro AVL MEA, category-specific publications including Worship AVL and Technologies for Worship as well as international market-leaders like FOH and Mondo*dr.
Read the story in FOH magazine here.
- Category: PR & Media
- Client Stage Audio Works
- Date October 2019