Put your message
on the front page
MESSAGE-DRIVEN PR THAT WORKS
The Inside Story was founded by long-term B2B editors and publishers, whose decades in the publishing industry left them with an innate understanding of what makes a great press release – both for editors and readers.
From case studies to product launches, we know exactly how to position your brand message at the heart of a story that editors will want to publish.
Most importantly, we know how to ensure that message will still be in place when the story is published.
PRESS LISTS & OPEN RATES
All of our press releases are distributed to dedicated media lists via Campaign Monitor, allowing us full visibility over who opens your PR and who downloads assets such as photography from our dedicated Dropbox server.
After publication, our reporting can dive into as much depth as your choose, from a simple publication breakdown to a full overview of your position versus your competitors, derived from Cision Comms Cloud.
DRIVEN BY PROCESS
Tone of Voice
Before we write a word we make sure to understand your tone of voice so our work authentically reflects your brand.
Messaging
We take pride in ensuring that your messaging is at the heart of our work… and still intact upon publication.
Structure
Our copy is structured to suit the needs of editors, maximising your opportunities for publication.
GUIDED BY VALUES
Transparency
We are open and honest in everything we do. Our client relationships are frank and to the point. We don’t hide behind jargon.
Partnership
We proudly work in close partnership with all of our clients and consider ourselves to be an extension of their in-house team.
Responsibility
We own your problems. If something goes wrong, we’ll focus on making it right, not making excuses.
