Top marketing tips this Christmas

🎶 I don’t want a lot for Christmas, there is just one thing I need… Tips for what to do with social channels over Christmas! 🎅🎶

Believe it or not, that’s what our clients keep singing to us….

2024 has been an interesting year. Christmas this year feels like it’s come at a time when everyone needs something to bring us together, remind us of community, put aside differences and just have a nice time. 

Failing that, at least there’s the Gavin and Stacey special to watch, the British institution Marks & Spencer has their Christmas stuff out (available in Target if you’re in the US!), and Lidl has ripped-off (sorry, got inspired by…) the famous Coca-Cola truck. So, it’s not all doom-and-gloom. 

Anyway, we’re here with some of our top tips on how to use your social media channels this Christmas. 

Mike, Amber, and Paige, have all been having a little think and reckon if you stick with these, you’ll be on the good list this year.

Embrace the fun and festivity of it all

Have fun with your output. Generally speaking, these days, it is more expected for brands to use humour to entertain their audiences. For some, they remain more factual and educational. They may even go as far to say “our audience doesn’t want humour, they’re serious professionals”. 

This December, just give it a go. After one or two “fun” posts you’ll soon know if your audience likes it. If it’s unexpected, you may find the impact is higher.

Consider making quizzes, use polls, make a joke of the weird Christmas-NYE gap, post team members’ Christmas jumpers. 

It doesn’t need to be all humour, just let the guard down a bit. Be real.

Re-purpose great content and make it ✨festive✨

Re-purposing content is nothing new, and businesses and creators of all sizes do this. Look at some of your best-performing content from the year, and see if there are any festive twists you can add. 

This doesn’t just mean you can whack a badly placed Santa hat on a picture of your office dog (you totally can, btw), but think about how people use this time of year to reflect and plan ahead. 

Appreciate your audience

Give your audience some love. Thanking your customers, suppliers, and staff, shows a level of humbleness and authenticity. The festive period is often a time where people show their appreciation for others, your business is no different. 

This could take the form of “thank you to our XYZ” posts or simply “Merry Christmas” posts, etc. 

You can also celebrate your audience by doing things like showcasing the best UGC from the year, or interactive Instagram Stories where people send in their favourite festive foods and more. 

Plan ahead!

How does the saying go? Proper planning and preparation prevents p*ss poor performance.

Team resources are often reduced around the holidays, and many departments shut completely over the course of Christmas. 

Don’t delay in getting your publishing schedule sorted! Plan posts in advance, which will allow for your skeleton crew to be able to publish reactionary content without worrying about the everyday posts.

Give your audience a little breathing space

The festive period is always an onslaught of content, lights, ads, perfume ads that haven’t changed in 15 years, and much more, trying to grab that ever-difficult-to-get attention span.

The Christmas period is not the time for big B2B sales pushes or product launches, messages are likely to get overlooked. 

Focus on bringing entertainment, genuine value, and joy to your audience.

If you have any questions or need some advice, drop us a line! We’d love to chat. Contact us today:

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Merry Christmas,

Digital Marketing Team at The Inside Story, Mike, Amber and Paige.