Own the top spot
for every
search
SEO OR GOOGLE ADS?
SEO – those three magic letters – are often touted as the secret to landing at the top of Google search results. But here’s the truth: SEO alone won’t get you there. Every element, from copywriting and content creation to technical optimisations and strategic link building, plays a role in boosting your site’s visibility over time.
At The Inside Story, we take a holistic approach to SEO, ensuring that your website not only ranks higher but also provides value that resonates with your audience. However, if you’re looking to connect with potential customers instantly, Google Ads is the way to go. With targeted campaigns, you can reach your audience precisely when they’re searching for your products or services, making it an essential complement to your SEO efforts.
BID, WIN, CONVERT
Our Google Ads strategies are built on deep e-commerce expertise, delivering powerful, measurable results that boost your online presence. Whether you’re focused on B2B or B2C, no successful business can afford to overlook the importance of a well-crafted Google Ads strategy.
Unlike SEO, which requires time to build momentum, Google Ads gives you the power to appear at the top of search results right away, targeting customers when they’re most ready to buy. From setting the right bid strategy to optimising your campaigns for maximum ROI, our in-house team ensures you get the most cost-effective results possible, driving traffic that converts.
DRIVEN BY PROCESS
Strategy
We’ll help you define your goals and how best to achieve them on the social channels which speak to your customers.
Optimisation
Every interaction is an opportunity to learn more about your audience, optimise our posting strategy and deepen engagement.
Reporting
No more misleading jargon – our reporting is open, honest and to the point. We’ll even build you a live Datastudio dashboard.
GUIDED BY VALUES
Transparency
We are open and honest in everything we do. Our client relationships are frank and to the point. We don’t hide behind jargon.
Partnership
We proudly work in close partnership with all of our clients and consider ourselves to be an extension of their in-house team.
Responsibility
We own your problems. If something goes wrong, we’ll focus on making it right, not making excuses.
