Samsung’s Epic Push: A Bold Move or a Marketing Miss?

Samsung’s newest ad push by Wieden+Kennedy is creating some buzz in the marketing world right now. Now, you may well be thinking, “Another tech ad? Who cares?” Bare with me…this one’s a little different.

Samsung and Wieden+Kennedy have teamed up to create a new marketing campaign called “Share the Epic.” The goal of this campaign is to show how Samsung products can bring people together and create epic experiences and let me tell you, they’re not messing around – this campaign is BIG.

“Okay, cool, but is it actually effective?” Well, first of all, the idea behind the campaign is solid. Bringing people together and creating epic experiences is a universal desire (especially post-pandemic) and Samsung is smart to tap into that. Plus, the idea of sharing these experiences is a great way to get people talking about their products.

However, the real test is in the execution and from what I’ve seen so far – I’m a little on the fence. The ads are flashy and high-energy, but do they actually leave a lasting impression? That’s where I have some doubts. The “Share the Epic” slogan is catchy, is it really enough to cement a new marketing direction for Samsung?

One thing I will say is that Samsung is definitely stepping up their game when it comes to marketing. For years, they’ve been known for their technical innovations and solid products, but they’ve never quite been able to create an emotional connection with their customers. With this latest ad push, they’re definitely making an effort to change that.

But the real test is in the sales. Will this new marketing direction actually lead to an increase in sales for Samsung? Only time will tell. However, I do have to give Samsung and Wieden+Kennedy credit for taking a risk and trying something new. It takes a lot of courage to pivot your marketing strategy so kudos to them for taking the leap.

Where does that leave us? In my opinion, the “Share the Epic” campaign is a step in the right direction for Samsung. It’s a fresh, high-energy marketing push that’s trying to tap into a universal desire. But at the moment, it’s difficult to determine whether this is enough to cement a new marketing direction for the company.

In conclusion, I think Samsung’s latest ad push is definitely worth keeping an eye on. Will it be a marketing game-changer? That part is a little unclear – but it’s refreshing to see Samsung make a push at connecting with their customers on a deeper level and I’m curious to see where it goes.