Pay-Per-Click Campaigns
that deliver
STRONG RESULTS WITH A LOW COST-PER-CLICK
With solid strategy and experienced management, social media advertising is arguably the most cost-effective and efficient route to finding your target customers. But without a plan, you may find yourself hitting ‘boost’ on a Facebook post, entering your card details and hoping for the best. Spoiler warning – that rarely works.
At The Inside Story we know which platforms will make the most sense for your business and how to make them work for you. From strategy and advert creation to delivery and reporting, our campaigns are precisely targeted, cost efficient and effective.
Custom built by us for you
It’s one thing to have data, it’s another entirely to have data you can use. Our custom digital dashboards are designed to give you the information you need at a glance so you can make better business decisions.
Built on a foundation of Google Looker studio plus Supermetrics connectors and custom coding, our dashboards offer critical insights into the data that matters most to you. From paid and organic social media to your brand’s PR share of voice and even the effectiveness of ads in third-party publications, we can track it all.
Make social ads
work for you
MEASURABLE RESULTS, NOT JARGON
We know that some digital marketing agencies prefer acronyms over straight answers. We proudly take the opposite approach by showing you exactly how your campaign is performing in real time.
Our Looker Studio Dashboards are custom built in-house to give you the information you need at a glance, no jargon required. Then we’ll help you understand what’s gone right and wrong with honest and open analysis.
PAID OR ORGANIC? ADS OR INMAIL?
Is it better to pay for a LinkedIn or Meta display advertising campaign, send an InMail to your prospects or just focus on organic posting? Should you concentrate more on brand building or lead generation? The answer, of course, is different for every company.
Whether it’s Facebook, Instagram or LinkedIn, you are dealing with complex and powerful platforms and it takes experience to make them work effectively for you and your customers. That’s why The Inside Story always puts your goals at the heart of a unique strategy.
DRIVEN BY PROCESS
Strategy
We’ll help you define your goals and how best to achieve them on the social channels which speak to your customers.
Optimisation
Every interaction is an opportunity to learn more about your audience, optimise our posting strategy and deepen engagement.
Reporting
No more misleading jargon – our reporting is open, honest and to the point. We’ll even build you a live Looker Studio dashboard.
GUIDED BY VALUES
Transparency
We are open and honest in everything we do. Our client relationships are frank and to the point. We don’t hide behind jargon.
Partnership
We proudly work in close partnership with all of our clients and consider ourselves to be an extension of their in-house team.
Responsibility
We own your problems. If something goes wrong, we’ll focus on making it right, not making excuses.
