Author: James Ling

The Inside Story / February 17, 2020

Finding the right humans

In the first two months of 2020, we have experienced a pair of epic road trips to reach the two most important trade shows in the AV industry, NAMM and ISE. While the shows were both fantastic, the real joy came from the road trips themselves, largely thanks to the ridiculous people I’m fortunate enough to work with. Finding the…

PR & Media / February 5, 2020

Short-form versus long-form storytelling

One of the challenges I often come up against is the need to switch between short-form and long-form storytelling. This week for example, I have written the content for one client’s newsletters, where each article needs to be under 100 words and then jumped straight over to a feature story for a different client which was closer to 1,000. Both…