Author: James Ling

Working remotely works
The Inside Story / March 17, 2020

Working remotely works

With everything that is going on at the moment with the Coronavirus pandemic, The Inside Story has taken a cautious approach to how we are working. As such, rather than writing this from my desk, I am sat at my dining room table using my laptop. In years gone by, this would have completely wiped out my ability to be…

Finding the right humans
The Inside Story / February 17, 2020

Finding the right humans

In the first two months of 2020, we have experienced a pair of epic road trips to reach the two most important trade shows in the AV industry, NAMM and ISE. While the shows were both fantastic, the real joy came from the road trips themselves, largely thanks to the ridiculous people I’m fortunate enough to work with. Finding the…

Short-form versus long-form storytelling
PR & Media / February 5, 2020

Short-form versus long-form storytelling

One of the challenges I often come up against is the need to switch between short-form and long-form storytelling. This week for example, I have written the content for one client’s newsletters, where each article needs to be under 100 words and then jumped straight over to a feature story for a different client which was closer to 1,000. Both…

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