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Author: James Ling

Supporting #WeMakeEvents
The Inside Story, Video / August 12, 2020

Supporting #WeMakeEvents

This is a photo of me doing the job I love. While it might not seem that much, this was actually a big deal. Making a film about the #WeMakeEvents campaign yesterday was the first time our team at The Inside Story has got together to do a production like this since February. Despite this, we consider ourselves to be the…

I’m certifiable
The Inside Story / April 6, 2020

I’m certifiable

One of the constant messages that we are all receiving at the moment is to use the time working from home constructively. Educational opportunities have been a major element in this with all sorts of distance learning courses being promoted. After being barraged by these opportunities every day for the last few weeks, I decided I should actually take one…

Working remotely works
The Inside Story / March 17, 2020

Working remotely works

With everything that is going on at the moment with the Coronavirus pandemic, The Inside Story has taken a cautious approach to how we are working. As such, rather than writing this from my desk, I am sat at my dining room table using my laptop. In years gone by, this would have completely wiped out my ability to be…

Finding the right humans
The Inside Story / February 17, 2020

Finding the right humans

In the first two months of 2020, we have experienced a pair of epic road trips to reach the two most important trade shows in the AV industry, NAMM and ISE. While the shows were both fantastic, the real joy came from the road trips themselves, largely thanks to the ridiculous people I’m fortunate enough to work with. Finding the…

Short-form versus long-form storytelling
PR & Media / February 5, 2020

Short-form versus long-form storytelling

One of the challenges I often come up against is the need to switch between short-form and long-form storytelling. This week for example, I have written the content for one client’s newsletters, where each article needs to be under 100 words and then jumped straight over to a feature story for a different client which was closer to 1,000. Both…

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