The Inside Story becomes Cloudforests CoolPartner 054
The Inside Story has taken steps to reduce its impact on the planet by becoming CoolPartner number 054 with Cloudforests.ie, a social enterprise creating new forests along Ireland’s Wild Atlantic Way. The move will give the full-service marketing agency a verifiable nature-based solution to offset the carbon emissions created by the business. “As a company, […]
As the BBC has learnt the hard way, optics matter
The row between the BBC and Gary Lineker has dominated the airwaves this weekend in exactly the way its football coverage usually would. There has been much hand-wringing on both sides of the debate about Lineker’s tweet in support of basic human rights for underrepresented people in a terrible situation. Whatever side you are on, […]
The De-Influencing Trend – meeting the demands for authenticity or just another way to influence?
There is a growing number of influencers choosing to create content not telling people what to buy, but what not to buy. This is a trend that’s growing, with over 300 million views on #deinfluencing on TikTok as of 7th March 2023. Why is the de-influencing trend happening? There are a few reasons why this trend is taking off. […]
Celebrities and Crypto take the Field: A Look at this Year’s Super Bowl Advertisements
The Super Bowl is this weekend and as we all know by now, this is considered to be more than a sports game – it’s a cultural phenomenon. Millions of people will be tuning in not just for the Philadelphia Eagles vs Kansas City Chiefs but also for the highly anticipated half time show and […]
It’s Only A Yellow Dot…
Whilst drama between huge corporations can be a source of entertainment to read, it’s also important to take heed of the message that it can teach us. You may have heard that Lidl and Tesco are going through legal disputes at the moment regarding a yellow dot on a blue background. It might seem a […]
Samsung’s Epic Push: A Bold Move or a Marketing Miss?
Samsung’s newest ad push by Wieden+Kennedy is creating some buzz in the marketing world right now. Now, you may well be thinking, “Another tech ad? Who cares?” Bare with me…this one’s a little different. Samsung and Wieden+Kennedy have teamed up to create a new marketing campaign called “Share the Epic.” The goal of this campaign […]
Dungeons & Dragons and the Trust Thermocline
Recently Dungeons & Dragons, the hugely popular tabletop roleplaying game has been hitting the headlines, and not for the right reasons. Of course, a bunch of nerds talking like Gollum and rolling dice matters little to your business and your clients. And why does a marketing company care for that matter? Well, there are a […]
Clever marketing ploy or just lost the plot?
We love a clever marketing campaign, and it can often be said that it might seem like we’ve lost the plot with some of the ideas that are suggested (here’s looking at you Barney, trying to promote audio products down a dry ski slope and wacky races on air boats in Orlando). However, we can’t […]
The Death of Art, Long Live Content! A Conversation Around AI Image Generation
I’m sure that we’ve all seen the latest round of social avatars springing up on Instagram and Facebook. The source of this has been the app Lensa, created by Prisma Labs, the company that brought us another app, Prisma, around 4 years ago and allowed us to turn our selfies into watercolours and our pet […]
Influencers, they’re not who you think they are
When someone says “Influencer”, most people have quite similar thoughts of who those people are. They have millions of followers. They’re dancing on TikTok. They don’t #ad when they should. They’re a bit annoying. They’re expensive. There are valid reasons why these stereotypes exist. For a long time, influencers were these unreachable, 1M+ accounts, that […]
