Marketing during the cost-of-living crisis
The political and economic climate in the UK makes it something of a bizarre place right now. We’re on our third Prime Minister this year. There’s a cost-of-living crisis. There’s war in Europe. We have our old Health Secretary, Matt Hancock, going on I’m a Celeb and the man I am convinced is a Harry […]
Not Another SEO VS PPC Blog…
You’re probably thinking, ‘not another blog about this’ – which is a valid thought process, but we can’t resist joining in with the mass of marketers that love to explain it! Whilst you might understand the acronyms of SEO and PPC, the in-depth details about the two may be slightly confusing, with all of the […]
Instagram’s Latest Update
With the world of social media changing all the time, social apps need to keep up with each other by constantly updating, adding and creating new features that’ll work for their respective audiences. While in the past there have been some questionable changes from Instagram, many of which have unsettled the platform’s audience, there are […]
Is long-form content making a comeback?
The importance of longer-form content has been eroded over the years. While it was once seen as critical to have articles about your work in key publications, the need for this became less apparent as the ability to directly target potential customers became easier. However, the landscape seems to be changing again. Ever since Apple […]
Review: BBC Radio 4’s Food & Farming Best Local Retailer 2012 – Spar Dolgellau
This week during a Teams call, our Lord & Leader, Barney, perhaps mistakenly said we could write these blogs about whatever we fancied, not just expressing our world-leading marketing prowess and knowledge. I recently visited the Eurospar in Dolgellau, which is a quiet and quaint town in North Wales. The Spar itself is located just […]
Feel the churn! What to do when you have more Prime Ministers than international trading partners
As you may have heard, things are a bit odd here in the UK. In what has been colourfully described by a leading commentator as a right old Trussterfuck, we’ve just gone and lost yet another Prime Minister, not three months after we mislaid the last one. You could be forgiven for assuming that ‘Number […]
Five invaluable After Effects processes
Adobe After Effects is a daunting beast for the newbie. One of my tutors once called it “Photoshop on crack”, but it’s so much more than that. When starting to use AE in my own workflow I was naturally confused and scared, but eventually found that it’s vastness of utility has become a vital part […]
Supporting #WeMakeEvents
This is a photo of me doing the job I love. While it might not seem that much, this was actually a big deal. Making a film about the #WeMakeEvents campaign yesterday was the first time our team at The Inside Story has got together to do a production like this since February. Despite this, we […]
Polls have arrived on LinkedIn
It’s always exciting when a new feature, especially one you’ve hoped would happen, finally arrives on a social media platform. LinkedIn has introduced polls, which is great news. They work in a similar way to Facebook Polls, the main differences being you can have up to 4 options vs Facebook’s 2, and you’re unable to […]
TikTok: If you can’t beat ‘em, join ‘em
As the world plunged into lockdown, downloads of the TikTok app were surpassing that of social media giants Facebook and Instagram, reaching 315 million installs in Q1 of 2020. People love it, people hate it, and lots of us just don’t get it – so why is it so popular? And could it be the platform your […]